Message from the Chair:
It is my pleasure to present the May edition of The Voice of Tourism.
In the last few weeks you have received information regarding the 2008 TIANS AGM which is being held May 22nd-23rd at Liscombe Lodge Resort and Conference Centre, Liscomb Mills, Nova Scotia. The AGM is the opportunity to showcase our members and regions throughout Nova Scotia. In partnership with the Antigonish Eastern Shore Tourism Association and in appreciation of your membership, TIANS is pleased to host you for this annual event.
This year Shebrooke Village will host the Welcoming Reception on Thursday, May 22nd and on Friday, May 23rd Liscombe Lodge Resort and Conference Centre will host a Breakfast with the Minister, the TIANS AGM and industry luncheon with keynote speaker Grant Gordon, Creative Director for Key Gordon Communications and one of the innovators behind the international campaign known as FLICKOFF.
For those of you who are unable to attend the TIANS AGM we urge you to send in your ballots for the election of the 2008/2009 TIANS Board of Directors. All ballots must be received at the TIANS office by 10:00am, Friday, May 16th via fax or mail.
On June 2-8th we celebrate national Tourism Awareness Week (TAW). This event is an important public relations campaign to increase understanding and awareness of the economic and social value of the tourism industry. Details will be posted on the TIANS website.
Last month we updated you on a number of key areas of advocacy that TIANS will pursue to improve the business environment for tourism operators throughout Nova Scotia. Updates have been provided in this edition. Of most importance is the pending repeal of the Tourist Accommodations Act. For the latest update please see below under advocacy.
We hope you enjoy the May update and as always, please do not hesitate to contact me at 722-3335 or Darlene at 496-7479 if we can be of assistance.
Regards,
Susan Tilley-Russell
ADVOCACY UPDATE:
INDUSTRY ADVISORY
One of the key mechanisms TIANS uses to establish advocacy priorities is through the Industry Advisory.
On April 17th the TIANS Industry Advisory met in Wolfville, Nova Scotia to establish priorities from each sector. The list of advocacy areas will be reviewed by the TIANS Board and a workplan of advocacy priorities will be established for 2008/09. To view the minutes from the Advisory meeting please click here.
Tourist Accommodations Act Update – Support the TAA Repeal Today
On May 2, 2008, the Honourable Bill Dooks, Minister of Tourism, Culture and Heritage, introduced a bill to repeal the Tourist Accommodations Act, which requires accommodation properties to be licensed. To view the media release from the Nova Scotia Department of Tourism, Culture and Heritage please click here
TIANS has sent letters of support to both the Liberals and the NDP; we would encourage all members to express your support for a resolution on this issue. We need to move this off the tourism agenda, so we can work on issues that will grow tourism receipts in Nova Scotia. To view these letters please click here.
If the Repeal goes through, to be eligible for provincial marketing programs – such as novascotia.com, Doers' and Dreamers', or the Check In Nova Scotia Reservation Service – operators must choose one of several recognized quality rating programs or participate in the industry-led quality standards program governed by TIANS.
TIANS has committed to ensuring the new program will not cost more than licensing did. For over 60% of operators already involved in a rating system, they will actually save anywhere from $80.00 – $800.00.
From December – January TIANS accepted feedback from Industry on the current standards and any proposed improvements that should be considered. On February 13th the Quality Standards Working Group reviewed the current standards and made suggestions for the new quality standards program.
The group also made suggestions for a Code of Ethics sign off and an environmental component. In addition a Cleanliness and State of Repair scoring element will be part of the new program, something that currently does not exist.
The Quality Standards Working Group is currently reviewing a draft of the proposed standards and will continue to provide TIANS feedback and direction as the program is finalized.
TIANS believes the repeal of the TAA will allow both industry and government to move forward and work together on issues that will enhance the competitive position of Nova Scotia in the global tourism market.
Nova Scotia tourism is facing some critical issues such as access into the province and failing tourism infrastructure. TIANS has strongly urged all parties to support the passing of this Bill so that we can focus on more substantive issues that will actually grow tourism revenues in this province.
ENVIRONMENTAL ADVOCACY
Protecting Heritage Lighthouses – Action Needed – Save these Tourism Coastal Icons
In February an Act to Protect Heritage Lighthouses, was given first reading in the Commons. TIANS has been supporting the efforts made by the Heritage Trust of Nova Scotia to protect and preserve historic Lighthouses. To date the Bill was passed by the Senate, and has passed two readings in the Commons, the farthest the Bill has ever gone. Once the Bill is adopted by the committee and has a third reading in the Commons, it will become law. Please express your support to your Member of Parliament today. For additional information please click here.
Ship Harbour Long Lake Wilderness Area - Your Help is Needed
After almost ten years of hard campaigning, the proposed Ship Harbour Long Lake area is finally going forward for a formal public review to decide if indeed it will be designated as Nova Scotia’s newest protected Wilderness Area. If this special place is going to be saved it will need strong support from you and as many like-minded individuals as possible. Please spread the word and send a short letter of support; written comment will be accepted until May 31st by mail at: Department of Environment, Protected Areas, P.O. Box 442, Halifax, N.S., B3J 2P8, and by e-mail at: protectedareas@gov.ns.ca For more information please click here.
Miller's Creek Mine Extension
On February 21 CGC Inc., Fundy Gypsum registered the proposed Miller's Creek Mine Extension Project, Hants County for environmental assessment, in accordance with Part IV of the Environment Act. For more information please click here.
FINANCIAL ADVOCACY
2008 Budget Highlights
The budget for tourism remains static with a slight decrease over last year. As part of 2008 advocacy we continue to make the business case for a significant tourism budget increase. The Culture Division budget has increased by an additional one million dollars - this is part of the commitment to double their budget in three years. The Heritage Budget remains the same. The Film Credit increased to 50% of eligible expenses to attract film development and digital media to Nova Scotia.
The Department of Natural Resources has an additional one million over last year (2.2 million) to acquire land as part of government’s commitment to 12% protection by 2009 – this is part of TIANS advocacy.
Transportation has increased the road budget by 11 million but there was no mention of a more strategic approach. We will be following up on our request for a tourism filter in decisions on investment. There was no mention of the Bikeways Initiative as part of infrastructure investment.
Personal income tax credit will be increasing by $250.00 provincially effective 2008 – anything that enhances disposable income is good for tourism.
Seasonal Tourism Business Designation
In the last newsletter we updated you on our request to the Minister of Tourism, Culture and Heritage to review the constrictive terms under which a business may qualify for the Seasonal Tourist Business (STB) tax incentive. Currently operators who wish to take advantage of the incentive are required to close for 120 consecutive days, which prevents them from offering their products and services during holiday weekends or events which could assist them in building their business.
In a letter to Minister Dooks, TIANS has requested a consideration of a move to closure for 120 non-consecutive days. To view the letter please click here.
TIANS has been advised that this issue is under review and we anticipate an update in the near future. To view the latest correspondence received from the Department supporting our request please click here
Tourism Investment
On February 12th TIANS wrote a letter to Premier Rodney MacDonald urging investment for a modernized facility to host larger events and conventions. To view a copy of the Premier's response please click here.
TIANS was pleased to see the announcement for a feasibility study to consider this new investent . To view the recent article in the Chroncile Herald please click here.
TRANSPORTATION ADVOCACY
Digby/St. John Ferry - Long Term Solution Needed.
The two year interim solution to continue operations of the Digby/St. John Ferry is coming to an end. The Tourism Industry needs a long term commitment and support for this service.
Access into Nova Scotia remains vulnerable and we need policies that support our ability to transport visitors and trade into Nova Scotia. TIANS is urging the federal government to find a long term solution on this issue. We need Industry to let their voice be heard. Please contact your Member of Parliament today. This is an issue that will impact all of Nova Scotia. For a list of Nova Scotia MP’s please click here.
TIANS will be meeting with provincial and federal officials over the coming weeks. On April 23, TIANS met with MP the Honourable Mark Eyking to seek support on this issue.
WHTI and the NEXUS program
In March representatives from the Canada Boarder Services Agency (CBSA) provided an update on the WHTI and the Nexus program to TIANS and the Central Nova Tourism Association. CBSA will also be providing an update at the TIANS AGM on Friday, May 23rd. If you have any questions on NEXUS or WHTI, please visit www.nexus.gc.ca or www.cbsa.gc.ca/whti-ivho/menu-eng.html
Highway Investment
In a recent member survey, 21% of TIANS members believe the condition of the highways is greatly affecting the tourism industry. This will continue to be a key area of advocacy.
TIANS has asked the provincial government to establish a “tourism filter” on new road investment. We need to take the politics out of road repair and prioritize investment in infrastructure. TIANS will continue to advocate that the federal formula for highway investment allow investment in the secondary roads. Let your voice be heard on this issue - contact your MLA toady and ask them to put tourism first into their decision making.
HUMAN RESOURCE ISSUES AND ADVOCACY
Presentation to the Standing Committee on Citizenship & Immigration
On April 16th TIANS and the Nova Scotia Tourism Human Resource Council presented to the Standing Committee on Citizenship and Immigration on the increased demand from the tourism industry in understanding and accessing the Temporary Foreign Worker market. To view this presentation please click here
Responsible Service Program
On February 19th TIANS and NSTHRC presented to the Interdepartmental Committee on Alcohol Service. Because of the increase in over service and violence in particular in HRM, this Committee has been struck to look at new regulations to address these challenges. The Department of Health Promotion and Protection has been asked to lead this Interdepartmental Committee on Alcohol Policy in Licensed Establishments to provide the Government of Nova Scotia with recommendations on the following five issues by early March:
The presentation supports our policies and also the Council’s efforts to enhance the education & training components. To view the presentation please click here
Tourism Compensation Study Available
The Nova Scotia Tourism Human Resource Council (NSTHRC) and the Canadian Tourism Human Resource Council have made available the 2006 Tourism Sector National Compensation Study.
The Study provides companies with critical information to assist them in planning their human resource needs. To place an order, please contact Jane Rozee at 902-496-7476 or jane_rozee@tourism.ca
Employer of Choice
The National Employer of Choice Program is the only program of its kind available at no cost, to Tourism employers across Canada. If you want to attract, recruit and retain skilled workers for peak performance in your workplace, becoming an Employer of Choice will give you a key competitive advantage.
To attract the best, you need to be the best. To become an Employer of Choice, visit www.discovertourism.ca and click on the icon or contact the Nova Scotia Tourism Human Resource Council at nsthrc@tourism.ca
TIANS MEMBER BENEFITS UPDATE
Receive $250 in NEBS Dollars Promotion
NEBS is offering a start of season promotion to all members of TIANS. Register with NEBS PAYweb.ca payroll system before July 31, 2008 and receive a $50 flat rate set up fee and $250 in NEBS dollars to be used on any NEBS products! Click here to download the form. TIANS members also receive savings of 10% when you order a product for the first time and 5% savings on reorders. Quote member code 46524 when placing your order. NEBS is a Canadian company specializing in the design manufacturing and distribution of personalized business products, printing and payroll solutions. Contact: Shauna at (902) 440-0610 for personal assistance, www.nebs.ca or 1-800-465-2888, www.payweb.ca or 1-866-722-9932.
Global Payments’ Best Practices in Accepting Payment Cards
As the preferred Merchant Services provider for the Tourism Industry Association of Nova Scotia (TIANS), Global Payments is committed to providing you with information that can help safeguard your business and ensure that you get the most out of your payment processing services. For more information please click here.
Research
Spring 2008 TIANS Membership Survey
In March TIANS launched its Spring 2008 TIANS Membership Survey. The survey had a 20% response rate from our members who indicated:
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Year to date business inquiries were 69% better or the same as 2007.
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Year to date bookings were 65% better or the same as 2007.
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Year to date 76% of businesses anticipated 2008 would be better or the same as 2007.
February Stats Available
Nova Scotia welcomed more than 104,200 visitors in February, up one per cent, or 1,000 more than last February. To view the complete release, please click here.
Detailed tourism statistics can be found on the Department of Tourism, Culture and Heritage website at www.gov.ns.ca/dtc/pubs/insights . Statistics for March are expected to be released in early May.
December 2007 Tourism Snapshot
The December 2007 Tourism Snapshot market Research product, prepared for the tourism industry provides a monthly and year-to-date update on key CTC market visits to and from Canada, performance of competitors, and other tourism related statistics. The Tourism Snapshot Supporting statistical tables may also be viewed on our website at: Statistical tables
2007 On-Line Visitor Satisfaction Final Results
In the summer of 2007 an On-Line Visitor Satisfaction Pilot program was conducted with volunteer accommodation operators. The participating properties collected e-mail addresses from the visitor, and then the visitor was sent an on-line survey from Corporate Research Associates. The 2007 Pilot Project Final Report is now available with Appendix A, the Accommodations Survey and Campground Survey, and Appendix B Tabular Results. To view the report please click here.
In addition an independent evaluation of the 2007 On-Line Visitor Satisfaction Pilot Program was conducted by Goss Gilroy Inc. To view the report please click here.
If you are an accommodations operator interested in participating in a 2008 Visitor Satisfaction program, please contact Tanya Poulton at 482-6032 or Tanya@nstourismvision.com
Research Available to Industry
The Atlantic Canada Tourism Partnership (ACTP) is a nine-member pan-Atlantic partnership consisting of the Atlantic Canada Opportunities Agency, the four tourism industry associations in Atlantic Canada and the four provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island. For additional research please click here www.actp-ptca.ca/research.html
ACTP Year 2 Evaluation Report
As follow up to the March 4th Management Committee meeting, please find attached the key messages developed for the ACTP Year 2 Evaluation Report. The full Evaluation Report will be posted in English and French to the ACTP website research page http://www.actp-ptca.ca/research.html
INDUSTRY NEWS
Nova Scotia Tourism Human Resource Council Honoured
On May 6th the Nova Scotia Tourism Human Resource Council (NSTHRC) was honoured by the Halifax Regional School Board with the “Outstanding Supporter Award” – this award is in recognition for the work the Council does to advance tourism education throughout Nova Scotia. NSTHRC works with the Department of Education on Tourism 11, Tourism 12 and the Canadian Academy of Travel and Tourism. For details on all the career activities check out www.tourismhrc.com
Traveler Magazine Names Trout Point Lodge on "The Stay List"
National Geographic Traveler magazine has selected Trout Point Lodge of Nova Scotia for "The Stay List: 150 hotels you will love," which appears in the April, 2008 issue. The list celebrates 150 hotels in the United States, Canada, Mexico and the Caribbean region that are among the best at blending location-inspired architecture, ambiance and amenities, eco-stewardship and an ethic of giving back to the community. To view full media release please click here.
Trout Point and Nature Kind
Trout Point Lodge of Nova Scotia announces its selection as a Nature & Kind Trusted Partner, the first Canadian hotel chosen for inclusion in the prestigious Travel Collection of this Battersea, England based company. Trout Point's 4.5 star rating from Canada Select, the national accommodation rating agency, was re-affirmed after heightened standards were implemented in 2007. The Lodge combines this with a 5 Green Key rating from the Hotel Association of Canada. For more information about the lodge please visit www.troutpoint.com and for more information on Nature & Kind please visit www.natureandkind.com.
Westin Nova Scotian Goes Green with Natural Gas, Hybrid Shuttle
As globally-recognized Earth Day initiatives are underway, the Westin Nova Scotian is taking another step in being more “green” by converting its heating and cooking methods from oil to natural gas. By using the most environmentally friendly of all fossil fuels, the hotel will reduce its overall emissions. To view the full media release please click here.
Airport Celebrates Ranking as “World’s Best”
Halifax Stanfield International Airport has been ranked the world’s best airport for overall passenger satisfaction in the under five million passenger category for the fifth straight year, based on passenger surveys conducted for Airports Council International (ACI).
In all, HSIA earned three first-place rankings and one second place finish for 2007. To view full media release, please click here.
Welcome TO New TIANS Members
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COMPANY
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CITY
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Arnott's Bed & Breakfast
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Sydney
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Black Star Wealth Partners
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Halifax
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Cape Breton Highlands National Park
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Ingonish Beach
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Corporate Express Canada Inc.
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Dartmouth
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Cotton Candy Inc.
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Dartmouth
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Delcourt House Bed & Breakfast
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Canning
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Fisherman's Daughter Bed and Breakfast
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Mahone Bay
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The Cooper's Inn
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Shelburne
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Virginia Kinfolks Bed and Breakfast
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Halifax
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Member Opportunities
Open Call for Proposals: Cultural Olympiad – 2010 Olympic and Paralympic Winter Games
Arts and cultural organizations interested in co-presenting an event, exhibition or installation within the Metro Vancouver and Sea-to-Sky corridor with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games as part of the Cultural Olympiad during 2010, are invited to submit their proposals. A single organization may submit their proposal alone or in collaboration with other arts and cultural organizations. One organization, however, should be designated as the lead proponent. Deadlines for proposal submission:September 30, 2008 at 18:00 pm (Pacific Daylight Time). For more information, please click here.
Atlantic Canada Showcase 2008: October 6-9 – Moncton, NB
Atlantic Canada Showcase is a buyer seated marketplace designed especially for the motorcoach, group, F.I.T. and specialty travel industry. Travel Trade operators and travel professionals meet with representatives of the Atlantic Canada travel industry during pre-scheduled appointments. Participants experience the culture and history of the Atlantic region in exciting venues, rich in entertainment, cuisine, seminars, pre and post familiarization tours.
Get Involved in Communities in Bloom
Communities in Bloom is a program designed for you and your community to come together to work on year round projects that will enhance community pride, appearance and the environment. Find out how you can engage your community in this province-wide program. Contact: 1-800-948-4267. Email: cib@tians.org or visit our websites national program and provincial program.
TourismTalent is the recruitment solution for the Tourism Industry. The website provides an effective vehicle for recruiting Tourism professionals. As a TIANS member, you are entitled to a special offer when posting a job listing on the website. Purchase a one time ad, at $59.95 plus tax, and receive a second ad at no extra charge – to be used at any future date. Visit www.tourismtalent.com or call (902) 422-5853. Be sure to ask for the TIANS Member Special.
Experiences: A Toolkit for Partners of the Canadian Tourism Commission
Looking to catch the attention of today’s traveller? Want to turn your product into an experience your guests can’t stop talking about? Introducing – Experiences: a toolkit for partners of the Canadian Tourism Commission. This custom toolkit was designed to help tourism businesses understand what it takes to turn a product into a world-class experience that sells. Based on in-depth research and the latest trends, it’s full of useful advice from finding your best customers to positioning your product in the marketplace. There are also tips on what it takes to build an extra-ordinary tourism experience. Align your business with Canada’s tourism brand and enhance your product’s international appeal. Download your copy today and get access to the ideas that will improve your customer experience and marketing success.
INDUSTRY EVENTS
TIANS AGM: May 23rd – 24th at Liscombe Lodge Resort & Conference Centre - Liscombe Lodge Resort and Conference Centre is offering a TIANS AGM delegate rate of $92.50 for those staying on Thursday, May 22nd as well as they are pleased to offer a $99 rate for those who would like to stay on Friday, May 23rd or Saturday, May 24th. The TIANS AGM is the opportunity to showcase our members and regions throughout Nova Scotia. We look forward to hosting you once again.
Recognition of Excellence Dinner: May 14th at Casino Nova Scotia – The Nova Scotia Tourism Human Resource Council will be hosting the annual Recognition of Excellence Dinner on Wednesday, May 14th, 2008 in the Schooner Showroom at Casino Nova Scotia. This annual event is the opportunity to recognize individuals who have received certification in their tourism occupation in the past year. For more information please contact Jane Rozee, Program Coordinator at (902) 496-7476 or via email jane_rozee@tourism.ca
DSWNS Association AGM: May 15th-16th, Annapolis Basin Centre
Detials to follow
The Tent Dwellers Festival & Trip Launch: May 17th
The year 2008 marks the centennial of the publication of The Tent Dwellers by Albert Bigelow Paine, a book chronicling a wonderful canoe and trout fishing trip through the interior of southwestern Nova Scotia in the early 1900s. The launch kicks off with the recreation of the original wilderness canoe trip. Experienced outdoor enthusiasts from the local area will re-live this historic journey. The public is invited to the launch event which will take place at Milford House and at Jakes Landing in Kejimkujik. There will be guest speakers, presentations, and music. For more information please visit www.tentdwellers2008.com
Tourism Awareness Week – Tourism is Everybody’s Business: June 2nd-8th
This year Tourism Week will be celebrated during the week of June 2nd-8th across the country. We celebrate Tourism Week province-wide as an opportunity to recognize the value of tourism in Nova Scotia to our economy in communities throughout the province.
This public awareness event is to heighten the understanding of the tourism industry, Nova Scotia’s most promising economic sector.
Tourism is a $1.3 Billion industry which generates over $200 million in tax revenue that helps finance social programs, health care and education throughout Nova Scotia.
Tourism operators are taking advantage of this important week by inviting residents into their tourism business, holding community events and looking for opportunities to profile all the great attractions in their region.
TIANS will be sending event listings to our members. If you would like to include and event, please email your event information to reception@tians.org
7th Annual Tourism HR Forum: November 17th – 19th in Winnipeg, Manitoba
Take advantage of the national tourism event that brings together HR executives, educators, and corporate trainers to discuss solutions to issues facing all human resource professionals. The event is being held at The Fairmont Winnipeg. For more information please click here.
TOURISM WORKSHOPS
Staying Competitive in Dynamic Global Markets
How can you maximize the business potential of the international traveler? International travelers do not follow typical travel periods or economic cycles. They expect unique, innovative, high-quality, professional experiences. In partnership with the Nova Scotia Department of Tourism, Culture & Heritage, TIANS is proud to offer a series of half day workshops for operators looking to acquire ideas about attracting the international traveler and target markets.
Upcoming workshops:
- Thursday, May 8th – Baddeck at the Gaelic College of Celtic Arts & Crafts
- Tuesday, May 13th – Yarmouth at the Rodd Grand Yarmouth
As an added value participants will receive a follow up mentoring call from the program facilitators after the workshop! For more information or to register please click here.
Technology Best Practices for Better Business
Are you a small or medium sized operator seeking new tools and ideas for running your business more effectively and profitably? TIANS, in partnership with the Department of Tourism, Culture & Heritage is pleased to offer three workshops for small and medium sized tourism operators. The sessions will focus on:
- The importance and benefits of technology for small & medium businesses, using specifically designed software (provided to each participant).
- Enhancing your business through “Best Practices”
- Developing and marketing your business online.
Please join us for an upcoming workshop in your area:
- Monday, May 12th – Lunenburg
- Friday, May 16th – Antigonish
- Friday, May 30th – Amherst
Send in your completed registration form today! Registrants will receive specifics regarding workshop venue with their confirmations. For more information or to register please click here
Is our Website Ready for 2008?
Today, 2/3 of travellers are using the Internet to research and to make their travel plans and it is important that your website answers all their questions. How does your website represent your business? Can your customers book online?
For a one-on-one technology mentoring session with your provincial TourismTechnology.com Technology Resource Coordinator, please contact Michelle Sears at (902) 496-7481 or michelle_sears@tians.org or click here to download the registration form.
For training programs such as SuperHost, Its Good Business and many more in your area visit www.tourismhrc.com
Industry Links
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