Tourism Identified as a Solution for Nova Scotia's Economy
The Nova Scotia Commission on Building Our New Economy released their final report “Now or Never” that has recommended a renewed focus on tourism with a doubling of revenue over the next decade. Read More
Tourism Works for Nova Scotia - Narrative Toolkit
Over the past year, TIANS developed a new communication strategy to help us increase the dialogue around tourism in the province. One of the ways we will be successful is to shift the narrative about tourism. We all have a role to play and TIANS has developed a narrative toolkit to help you tell our story in a more powerful way - because a good story, a really good story, changes the way people think and feel. It connects the audience to how this matters to them. And once they care, they will engage! Please be sure to participate in a workshop in your area. Read More
Since TIANS took a position on Levies in 2005, there have been addtional levies implemented and more being contemplated. TIANS believes a coordinated approach on this issue woudl ensure the dollars raised are leveraged in the most beneficial way to build new tourism receipts into the Province. Read More
Red Tape Reduction – Service Nova Scotia and Municipal Relations
Tourism's Role in Rural Nova Scotia
TIANS Board met with members from the Nova Scotia Commission on Building Our New Economy in New Glasgow, to talk about tourism’s role in rural Nova Scotia. In preparation for the meeting, TIANS commissioned Dr. Nancy Chesworth of Mount Saint Vincent University to develop a position paper on Rural Tourism. To view the position Paper click here. To view TIANS Recommendations to the Commission click here. To view our presentation, click here.
"Close to Home"– Global TV launches local travel show
Global TV morning show has launched a travel segment to highlight special places and things to do in Nova Scotia of interest to their viewership. To view the travel show segments, please click here
Government Programs for Nova Scotia Businesses
One of the most common requests we receive is what programs exist for business support. TIANS has put together a list of current programs, which might be beneficial in building your business. They range from capital investment support, training support and beyond. Read More
Business of Tourism - Public Profile
TIANS has undertaken enhanced communication activities to increase the profile of the value of tourism to the public and elevate the conversation around issues impacting tourism. Various articles have appeared in a number of publications. The Nova Scotia Business Journal features TIANS monthly in the Tourism Connection column. Read More
NOVA SCOTIA TOURISM AGENCY (NSTA) UPDATE
Province Kicks Off New Marketing Campaign - On March 13 TIANS attended the launch of the new marketing campaign where the province is pitching Nova Scotia as the "perfect road trip", an aggressive marketing campaign to increase first-time visitors and boost overall tourism. Read More To view hi-res, downloadable photos, video and audio clips, please click here
The Chronicle Herald also featured an article on the new mobile app - Travel guide at your finger tips - information of events and destinations from across Nova Scotia is now available with the swipe of a finger.
To view a copy of the TIANS most recent e-newsletter, The Voice of Tourism - December Edition, please click here.