Tourism Identified as a Solution for Nova Scotia's Economy

The Nova Scotia Commission on Building Our New Economy released their final report “Now or Never” that has recommended a renewed focus on tourism with a doubling of revenue over the next decade. Read More

Tourism Works for Nova Scotia - Narrative Toolkit

Over the past year, TIANS developed a new communication strategy to help us increase the dialogue around tourism in the province. One of the ways we will be successful is to shift the narrative about tourism. We all have a role to play and TIANS has developed a narrative toolkit to help you tell our story in a more powerful way - because a good story, a really good story, changes the way people think and feel. It connects the audience to how this matters to them. And once they care, they will engage! Please be sure to participate in a workshop in your area. Read More

Marketing Levies - TIANS Position 2013

Since TIANS took a position on Levies in 2005, there have been addtional levies implemented and more being contemplated. TIANS believes a coordinated approach on this issue woudl ensure the dollars raised are leveraged in the most beneficial way to build new tourism receipts into the Province. Read More

Red Tape Reduction – Service Nova Scotia and Municipal Relations

TIANS is working in partnership with Service Nova Scotia & Municipal Relations (SNSMR) to advance a provincial government initiative focused on streamlining the processes required to start and operate restaurant and accommodations businesses in NS. This project provides an opportunity to help influence some of the current challenges in opening and operating a tourism business from a regulatory perspective (particularly licensing, permits etc.). For additional information, or to offer your insight, please contact Lisa Dahr at the TIANS office at 902-422-5249 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Tourism's Role in Rural Nova Scotia

TIANS Board met with members from the Nova Scotia Commission on Building Our New Economy in New Glasgow, to talk about tourism’s role in rural Nova Scotia. In preparation for the meeting, TIANS commissioned Dr. Nancy Chesworth of Mount Saint Vincent University to develop a position paper on Rural Tourism. To view the position Paper click here. To view TIANS Recommendations to the Commission click here. To view our presentation, click here.

"Close to Home"– Global TV launches local travel show

Global TV morning show has launched a travel segment to highlight special places and things to do in Nova Scotia of interest to their viewership. To view the travel show segments, please click here

Government Programs for Nova Scotia Businesses

One of the most common requests we receive is what programs exist for business support. TIANS has put together a list of current programs, which might be beneficial in building your business. They range from capital investment support, training support and beyond. Read More

Business of Tourism - Public Profile

TIANS has undertaken enhanced communication activities to increase the profile of the value of tourism to the public and elevate the conversation around issues impacting tourism. Various articles have appeared in a number of publications. The Nova Scotia Business Journal features TIANS monthly in the Tourism Connection column. Read More


Province Kicks Off New Marketing Campaign - On March 13 TIANS attended the launch of the new marketing campaign where the province is pitching Nova Scotia as the "perfect road trip", an aggressive marketing campaign to increase first-time visitors and boost overall tourism.  Read More  To view hi-res, downloadable photos, video and audio clips, please click here

The Chronicle Herald also featured an article on the new mobile app - Travel guide at your finger tips - information of events and destinations from across Nova Scotia is now available with the swipe of a finger. 

To view a copy of the TIANS most recent e-newsletter, The Voice of Tourism - February Edition, please click here